The purpose of the workshop series was to get better at telling food stories, so that more resources and efforts mobilize towards healthy, just and sustainable food systems. The two-part
The purpose of the workshop series was to get better at telling food stories, so that more resources and efforts mobilize towards healthy, just and sustainable food systems. The two-part workshop helped build our capacity to communicate effectively using community dialogues, traditional media, and social media.
Session I: Effective Communication and Taking Social Action – A Social Labs Approach
June 18-19, 2015
At Session I we developed fluency with food security messaging in order to reach communities, policy makers and governments at all levels. We also explored an approach to “prototyping” (rapid experimental discovery through doing) and identified prototype projects (innovative approaches aimed at growing the conversation about food security in Nova Scotia) using the Make Food Matter toolkit and messages.
The focus of Session II was to reflect on the experiences of teams who had worked on a prototyping project over the summer and draw conclusions and lessons learned about the key elements of effective messaging and prototyping around food security issues.
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